WE ARE SPECIALISTS

Mitch Laing

Greg Hammond

Paul Smith

 

Why TSE?

TSE has been in business for over 15 years within the sponsorship domain, the company was formed on the philosophy that the Australian market was in need of a measured and clinical approach to sponsorship investment.

TSE bring a wealth of industry experience to the table, and drive their business culture on ensuring your brand, our client, is supported by the right choices for the right strategy when it comes to sponsorship. 

Although we prefer the term partnership and work tirelessly on ensuring this is achieved with the rights holder and with us, TSE.  So if successful partnerships are what you are looking for then our objectives are in line.

We are specialists, and we know this requires arms and legs.  We understand strategy, and can help you to implement yours.

Critically, we manage your project in-house no matter how large or small it is. We are available to clients 24/7, allowing you complete access to, and influence over the task assigned – but once you see the way we operate, we trust you'll see why leading organizations entrust us to take care of the day-to-day activation. TSE becomes an extension of your company – a part of your team.

Our key people

Drawing on a combined total of over 35 years of management experience, our team brings vision, energy and know-how to the marketing and sales channel strategies of brands. We choose to work with our clients in a very hands-on manner because we have a philosophy of sharing ownership of the results, enjoy the interaction and look forward to making a quantifiable difference to your business.

Heading up the team are:

 

Mitch Laing

Mitch is the CEO of TSE and his role is to create and implement strategy for not only TSE but also to assist in doing the same for TSE’s partners. Mitch has a long history of implementing great marketing programs premised on valid market insights and sound business strategy. Mitch’s experience speaks for itself. For the past 10 years, he has been assisting Brand marketers from around the world with over 8 years of experience with Creata, leading on their global business based out of the Chicago in the USA, and 2 years with Advantage Line in the Asia Pacific Region.

His experience previous to that had a strong bent towards Marketing in the Retail marketplace & in particular, the development of innovative & exciting new Product concepts & Marketing activities.


Greg Hammond

Greg is the COO of TSE and has been with us since 1996. He has significant experience in maximising returns for sponsors through activation projects, including major sponsorship campaigns, specific branding and communication strategies and experiential promotions.

 

Greg has established a reputation as being able to make complicated projects and tasks seem easy, with a very hands on approach to sponsorship management.  Greg understands the significance of building relationships in this industry and has forged numerous strong partnerships on behalf of world renowned brands including Gatorade, adidas, Fujitsu, Philips Electronics, Hewlett Packard and IBM.  At a local level Greg directs several key company accounts and boasts a consistent trend of developing longevity with client related services.

Greg has a degree in Sports Management from the University of Canberra.

 

Paul Smith

Paul is the Founding Partner and Chairman of TSE. Prior to establishing TSE way back in 1994, Paul was the Director of Marketing of the PGA of Australia. Since TSE’s establishment, Paul has grown what was a small service agency into an international company. Paul has a strong personal ethos that drives him and those around him to make the business of marketing communications and sponsorship professional and accountable. Paul now resides in the US and is the Founder & CEO of Repucom International.