Repucom

Some of our clients include:

Adidas	Fujitsu
EnergyAustralia	Gatorade
Expedia	Arrive alive
Fisher & Paykel	Brut

Check out our Case Studies to see how we have supported our clients.

 

FUJITSU

Fujitsu General produce and sell domestic & commercial air conditioners.  They drive a lot of their advertising through TVC’s but were also looking for an integrated marketing solution which provided some direct consumer scale as well as a hospitality component in accommodating their national dealer network.

The V8 Supercars was identified as a unique vehicle which offered grand scale via at-track & television audiences, as well as an almost year round, national hospitality program.

On behalf of Fujitsu, TSE manage the sponsorship deliverables across three individual properties within the sport, as well as providing support across any associated leverage program.

Fujitsu V8 Properties

- Fujitsu Racing (Team Naming Rights sponsorship in Championship Series
- Fujitsu Development Series (2nd Tier Naming Rights comprising dedicated
broadcast)
- V8 Supercars Australia Official Plasma (Official Designation property)

TSE Role & Responsibility, includes but is not limited to:

- Agreement negotiation & renewal counsel
- At-track brand & product Activation
- VIP Guest Management
- Corporate Drive Days
- Consumer promotion fulfillment

 

FISHER & PAYKEL

Fisher & Paykel are a New Zealand owned company whom offer consumer whitegood products. Their core target is women 28+ years, perceived to be the main decision maker on household whitegood purchases. Fisher & Paykel were keen to develop a Below-The-Line strategic initiative that provided brand awareness with broadcast scale, as well as a grassroots component to develop consumer loyalty.

TSE identified women’s golf as the ideal property and negotiated a three year deal back through Golf Australia including Major Sponsor status to the Women’s Australian Open, plus marketing and event rights across 1,600+ golf clubs around Australia. The Fisher & Paykel Classic grassroot program attracted 23,000+ womens golfers & 542 individual Clubs in year one and has experienced strong growth on this through years two & three.

Fisher & Paykel Properties

- Major Sponsor
– Women’s Australian Open
- Fisher & Paykel Classic (national grassroot tournament)

TSE Role & Responsibility, includes but is not limited to:

- Agreement negotiation & contract development
- Grassroot tournament management including marketing, administration and event management
- Women’s Australian Open
- sponsorship deliverables covering brand leverage, product promotion, signage & hospitality management Corporate Cup program management

 

GATORADE

Gatorade, the World’s No. 1 Sports Drink, have contracted TSE to manage their sports marketing and in-field activation for the brand in Australia since 1998.  Being a sports brand, Gatorade build their global marketing platforms around the sidelines of both elite and grassroot sports and in Australia this captures activity surrounding cricket, rugby league, basketball, soccer, beach volleyball, netball & endurance events to name a few.

Gatorade have scores of Australian sponsorships in place across these sports which allow them to market through brand awareness executions, third party endorsement strategies, education programs and ultimately sales channels, all of which TSE work in close consultation on for quality delivery and maximised return.

Gatorade Sponsorship Properties, including but not limited to:
             - NRL Clubs (11 of)
             - Australian Cricket Team
             - Australian Boomers & Sydney Kings
             - Australian Ironman
             - Brett Lee
            
TSE Role & Responsibility, includes but is not limited to:
             - Strategy consultation on investment
             - Agreement negotiation & contract development counsel
             - Day to day deliverable fulfillment
             - Product & equipment fulfillment across 50+ professional teams
             - National in-field promotional representation

 

 

GATORADE SWEAT FORCE

The Gatorade SWEAT Force is a secondary schools program that brings an educative yet interactive approach to the science of sweat and physical education classes across Australia.  The program reaches 80,000+ students between the ages of 13-16 annually and includes a complete outdoor classroom set-up with highly qualified presenters providing an hour-long session on hydration and sport.

The program has been active in schools in Australia for 9 years and is completely managed by TSE, allowing a very unique platform for Gatorade from which to communicate to their core target market in a highly concentrated environment.

 

TSE Role & Responsibility, includes but is not limited to:

- Program & content development in consultation with Gatorade and education consultants
             - School direct marketing, including 1800 GATORADE #
             - Program theming, including brand & product presentation
             - Web based platform for post session impressions
             - Program extensions for presence across grassroot sport
             - Staff recruitment and management

BRUT

 

Brut antiperspirant deodorants hold the number two position in the Australian market in APD share, gained primarily through the original fragrance, available in the green can.  The brand launched a variety of new fragrances and more contemporary packaging with a view to refuel their customer pipeline as the population aged.

This reposition and re-launch resulted in a refreshed marketing campaign, of which the brief was to contemporize the brand, making it form in the consideration set of males 15 to 39, who considered themselves masculine, powerful and confident.

With a budget that would not allow for extensive TVC placement, TSE were empowered to identify activity that would allow scale and relevant positioning in front of this male target.  Enter the NRL and Channel 9 broadcast, and Brut became a solus sponsor of Sunday football programming which included dedicated brand segments across three specific broadcasts, which included Man of the Match Naming Rights & the Brut Big Hits competition.  The campaign has gained significant momentum and recall, and has been supported by a large scale sampling campaign.

 

Brut Channel 9 Sunday Program Integration
             - Brut Big Hits Viewer Competition
             - The Brut Locker Room
             - Brut Impact Man of the Match
             - NRL Finals Series Brut Ute Giveaway
            
TSE Role & Responsibility, includes but is not limited to:
             - Property identification & consultation on investment
             - Development of in-program segments in consultation with Ch 9
             - Activation of viewer competition and ute giveaway
             - Integrated sampling campaign to support rugby league spend

 

 

ARRIVE ALIVE

 

Arrive alive is the Motor Accidents Authority of NSW (MAA) road safety program for young people.  The MAA is concerned about the over-representation of young people aged 17 to 25 in road crashes.  Young drivers in this age group are at a higher risk of crashing due to inexperience, attitudes to driving and a tendency towards risk taking behaviour.

Under the communication platform of Arrive alive, TSE have worked closely with the MAA in developing a very effective role model education campaign across target rich sporting environments, utilising the appearances of elite athletes in schools.

Arrive alive have established partnerships in rugby league, including five NRL Clubs, the NRL Finals Series and the schoolboys premier rugby league tournament across the country, the Arrive alive Cup.  These partnerships have allowed for strong message opportunities through the Arrive alive C.A.R. program (Challenging Attitudes to Risk), including over 400 school visits to 20,000+ secondary students in NSW.
 

Of more recent times, Arrive alive have also struck a partnership with the Central Coast Mariners A-League Club.  This partnership is also based on utilising role models, and the ‘What Makes a Good Driver’ program.

 

TSE Role & Responsibility, includes but is not limited to:

             - Agreement negotiation & Sponsorship Management
             - Match Day Activation
             - In-school program management including:
                        - telemarketing
                        - player liaison
                        - program facilitation